“It all started with frustration…

I loved wearing t-shirts, but I didn’t love the extra layers I had to throw on just to get the look I wanted. I’d grab a shirt or jacket to cover my arms, but that meant feeling too hot or not really enjoying my outfit. It always felt like compromise, not choice.

And honestly? It never felt like me.

I searched for alternatives - arm sleeves, layering hacks, styling tricks, but nothing quite worked. Everything looked too sporty, too basic, or just didn’t match the style I was going for. So, I took matters into my own hands and created sleeves that were stylish, comfortable, and instantly elevated any t-shirt or dress.

Suddenly, I could wear what I wanted and finally own the look!

When I started wearing them, women noticed. They thought my tops came with beautiful sleeves attached and were shocked (and excited) to find out they were add-ons! Friends and strangers began asking where they could get some. That’s when I realised, this idea wasn’t just for me.

Own It is for anyone who wants to transform a basic outfit into something unique and personal. Whether it’s styling up a plain t-shirt, accessorising a sleeveless dress, or adding a little extra flair - our sleeves are here to help you feel confident, creative and true to your style. Fashion is limitless and freeing and I believe everyone deserves to dress in a way that reflects their truest self.

Because great style isn’t limited to what’s on the hanger, it’s what you add that makes it yours.

Own It.”

Founder and CEO Eman Mustafa